Adobe AI Agents, launched at the Adobe Summit 2025, represent a significant leap in agentic AI, designed to transform digital marketing and creative workflows. These AI-powered agents operate within the Adobe Experience Platform (AEP) and across applications like Acrobat, Express, Photoshop, and Premiere Pro, acting as autonomous assistants that collaborate, learn, and act on their own. They are designed to automate tasks such as content creation, audience segmentation, website optimization, and data analysis, allowing marketers and creative professionals to focus on strategy, creativity, and storytelling. The AI agents are managed by the Agent Orchestrator, ensuring they function in harmony and adhere to brand guidelines, leveraging tools like Adobe Firefly and third-party models from Microsoft and Amazon. Key capabilities include predicting user behavior, fixing website issues, creating personalized content, and optimizing customer journeys, all while maintaining enterprise-grade governance and security.