Klaviyo is a leading CRM and marketing automation platform designed for B2C businesses, particularly those in e-commerce. Founded in 2012, it provides tools for email marketing, SMS marketing, and more, with a focus on using customer data to create highly personalized and targeted campaigns. It integrates with major e-commerce platforms like Shopify, WooCommerce, and BigCommerce. Klaviyo's features include advanced segmentation, automated workflows, dynamic content, predictive analytics, and integrations with various other tools. The platform aims to help businesses acquire, retain, and grow their customer base by enabling timely and relevant communications. It supports features such as A/B testing, personalized product recommendations, and AI-powered segments and triggers. Klaviyo also offers robust reporting and analytics to measure campaign performance and customer engagement.