Mailchimp is a marketing automation and email marketing platform designed to help businesses of all sizes connect with their customers, grow their audience, and build lasting relationships. Founded in 2001, Mailchimp has evolved from a simple email newsletter service to a comprehensive platform offering tools for creating signup forms, designing professional email newsletters, setting up email automations, building landing pages and websites, and running ad retargeting campaigns on platforms like Facebook and Instagram. It also provides features such as contact management, CRM, and integrated app experiences. Mailchimp uses AI to provide data-backed recommendations, helping users engage customers across various channels, including email, social media, and advertising. In 2021, Mailchimp was acquired by Intuit, further expanding its capabilities and reach.