Semrush is a comprehensive SaaS platform designed to enhance online visibility through a suite of tools for SEO, PPC, content, social media, and competitive research. It offers functionalities such as keyword research, competitor analysis, site audits, backlink tracking, and online visibility insights. Semrush helps users identify target keywords, analyze competitor strategies, and monitor social media presence. With AI-driven features, including a virtual assistant (Copilot), it supports data analysis, content generation, and overall digital marketing campaign improvement. Semrush is trusted by leading brands and is designed to help digital marketers optimize their websites for better organic search traffic and make data-driven decisions.